The Real Estate Marketing Engine.
Octera turns the listings your agents already put in the MLS into marketing that runs itself: property websites, social posts, email and lead capture, from the day a home lists to long after it sells.
THE PROBLEM
Your brokerage already paid for great listing media.
Then it gets used for an MLS upload and a few posts, and the marketing is left to each agent. Some do it well, most don’t have time, and nobody can show a seller what was actually done.
THREE STEPS
How it works
02
Octera builds the marketing.
A property website, social posts, an email, a QR code and an open-house sign-in page — written from the listing and its photography.
03
It runs through the whole listing.
New marketing goes out at each stage, on the brokerage’s own channels, without anyone pressing a button.
THE WHOLE LIFECYCLE
Every stage of the listing
Coming soon
Just listed
Open house
Price improvement
Still on the market
Under contract
Sold
After the sale
Each moment gets its own marketing, using a different photo from the shoot each time. When a home goes under contract, anything that would advertise it as available stops.
CHANNELS
What goes out
Coming soon: agents’ own social accounts, Google Business Profile, YouTube.
LEADS & PROOF
BUYER-SIDE
Your buyer wins are marketing too.
When your agent represents the buyer on another brokerage’s listing, Octera announces the closing as exactly that — with your brokerage’s branding, never another brokerage’s photos without permission.
FOR BROKERS
One standard for every listing.
Set the brokerage’s marketing once; every agent’s listings follow it.
See what every listing produced: views, leads and the marketing behind them.
A recruiting story agents can see: list with us, and your listings are marketed for you.
Put every listing to work.
See Octera on your own listings.